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We took a moment to meet with Scott Morris, owner of Mor. Bookings. Scott has been known to many as the guru or the go-to guy in the music industry for booking artists for shows.
Scott's resume is very impressive; he's been known to have a huge plethora of today's favorite A-list celebrities and artists.
Let's get to know Scott Morris!
How did the idea for your business come about?
The idea came about because I wanted to be a rapper and no one was giving me opportunities. I was surrounded by friends that were promoters. I tried to give them ideas but no one would listen. This caused me to pivot and go my own way to see what I could accomplish myself and what opportunities I could provide for others.
What was your key driving force to becoming an entrepreneur?
I always had bigger goals. I couldn’t see myself working a 9-5 my whole life. There’s nothing wrong with having a 9-5. It just wasn’t for me; especially if I wanted to become the biggest or one of the best in my industry.
How did you come up with the name of your company?
It came to me in a dream.
How do you build a successful customer base?
By focusing on creating trust with the people and understanding the importance of a trusted brand.
How do you market your business, and which tactics have been most successful?
Social media, word of mouth, and gorilla marketing. All of them worked great for me because they each have a great impact. I’m sociable, I love meeting new people, and I’m always online. They all work hand in hand. None of them outweighs the other.
How many hours a day do you work on average? Describe/outline your typical day.
I don’t know. All I know is I work long hours and find a way to watch tv.
I wake up, pray, check social media for messages, check my phone for emails, and strategically think about how to strengthen the brand and my relationships. Lastly meetings, meetings, meetings, and more calls.
How has being an entrepreneur affected your family life?
It helped me grow as a man. In the beginning, my family wasn’t very understanding, they didn’t understand how it works to be an entrepreneur. They are used to the traditional way of working a job and moving up the corporate ladder. Seeing me chase after a dream that seemed impossible to them brought a lot of stress because the life of an entrepreneur is not promised. You don’t know when you're going to succeed.
Do you believe there is some sort of pattern or formula to becoming a successful entrepreneur?
Yeah, you just gotta stay consistent, do research, build relationships, be reliable, take opportunities and learn to understand relationships are worth more than money.
What has been your most satisfying moment in business?
Last year because I got my first label job, I strengthened my relationships with label reps, toured 40 cities, and became a strong ally to others in different cities across the nation. I also gave away scholarships.
Last question, how do you define success?
Success to me is progress, doing better than you did the day before.
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