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Q.) How did the idea for your business come about?
Hands down, my experience in the music industry. I began to recognize the need for more independently owned radio, especially in the hiphop/RNB markets. I see that a lot of them have been created "For" us but not enough of them are owned "By" us. This is a global issue at large, not just in our local communities. Enter busy 1 Empire. Music Distribution and publishing created for us by us.
Q.) What was your key driving force to become an entrepreneur?
It seemed like most radio outlets are owned by or subsidiaries of larger radio outlets owned by big corporations. This is limiting and stagnates the creative entrepreneur, especially for people of color who often dont get the opportunities to jump out there from an executive standpoint either due to lack of resources or simply not having the experience or know how to get going on that scale. I intend to change that for a lot of people. Starting with Busy 1.
Q.) How did you come up with the name for your company?
I'm gonna be honest, this happened 20 years ago. My wife and I were pillow talking, and she suggested a few things (Busy B comes to mind) and I suggested a few things and we decided that "Busy One" Best described me. When I heard it i was like "That's the one right there" so that's what we went with.
Q.) How do you build a successful customer base?
Engagement! Know your audience. Relate to them, Find out their needs and most importantly figure out where you fit into those types of things and create a solution to fulfill it.
Q.) How do you market your business, and which tactics have been most successful?
Content is king. The industry isnt as shielded in that respect as it was back in the 90's when we were coming up in music. The key to activating in the new music businesses of today is creating and distributing quality content. You gotta be creative and you gotta have a story. Thats what sells.
Q.) How many hours a day do you work on average?
Im up by 6am every morning. I check my emails and socials. Text my sons and daughters to get them in gear for what the agenda is for the day. You know. Make sure everything's running smoothly. Sometimes I may go into the office, but a lot of my work depends on me being out in the field or on location with different business partnerships like Four Shot Films, Versatile Records, And things of that nature. This isn't a 9-5 for me, I don't stop until the job is done so I am the epitomy of "Busy One" ... because thats exactly what i am. The busy one.
Q.) How has being an entrepreneur affected your family life?
It's been great! My family and I are involved in the day to day business of busy one . So that's been quite a blessing to be able to work with them to bring this dream alive.
Q.) Do you believe there is some sort of pattern or formula to becoming a successful entrepreneur?
Solve a problem! That's my number 1 rule. If my business doesnt solve a problem, Then there's no room for my business to ultimately become profitable and scale.
Q.) What has been your most satisfying moment in business?
The networking opportunities. Within the past 10 years, I've had the ability to meet and or collaborate with some of the biggest names in the industry, some of which I must admit i've been a fan of for the longest time and they just seemed so untouchable. The fact that ive lived that life and had that opportunity is the most satisfying i think personally.
Q.) Last question, how do you define success?
Success is determined by what YOU do that makes YOU happy and content. Success cant be defined by another person. Only you can define contentment for yourself. For me, As long as my family is taken care of. . . Healthy and safe, then I've been a success.
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